Conversion rate of prospects to customers depends upon multiple factors in which few are given below:
- Look and feel of the website is not good.
- Placement of conversion elements are not appropriate.
- Traffic volume on the website is low.
- Quality of information is not persuasive.
- Call to actions are not clear.
- Mobile experience of the website is not good.
- Website loading speed is slow.
- You have not clearly stated the benefits of your products or services.
If you are not getting the expected result from your website or you want to generate more leads through your website then you have to contact a conversion rate optimization expert to analyse your website and find out the weak points so that you can improve your online presence and stay competitive in your niche market.