Conversion rate of prospects to customers depends upon the look and feel of the website as if your website is not visually appealing and user friendly then it seems that you are losing business because you have a website which is live 24 Hours but it’s not too effective to convert website traffic into customers.
Website has about 4-5 seconds to make an impression on visitors before they hit the back button. The look and feel, placement of conversion elements and call to actions are crucial in a website success because when prospects visit your website, they should be able to quickly find out what they are looking for on your website.
The design of your website is essential in helping a visitor to determine what your unique point is, helping them navigate your website, and improving the experience that they have while on your site. The right choice of colors, the correct photo and image options, the effective use of icons, and the size, shape, and font of the text used can all influence the experience of a visitor on a website.
If you want to grow your business in this competitive market then you have to develop a creative website which gets the attention of website visitors and they can stay on your website for more time because if your website looks boring then visitors switch to another website.
You need a website which works as a powerful marketing and communication tool to attract new customers, position itself as a thought leader and provide credibility to potential clients which in results generate more leads for your business.